5 Ways to Use Google to Grow Your Insurance Business
Google provides a variety of tools that give insurance agents ways to help you grow your insurance business through gaining more exposure, connecting with existing and potential clients and...
View ArticleHas Your Marketing Plan Adapted to 2013?
“Adopt, adapt, improve.” Though this phrase is commonly credited to King Arthur and the Round Table, it is actually part of a 1927 industrial speech. But “adopt, adapt, improve” rings just as true...
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Should your Small Business be on Twitter?
For most small businesses, moving into various forms of online advertising is a step-by-step process. You need to be careful about over-extending yourself. Every different social venue is its own time...
View Article5 Mistakes Your Insurance Website Could be Making
Selling insurance products is tough in an economy where a majority of people are simply living month-to-month. You need every tool at your disposal, including your insurance website, all displayed at...
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How Content Marketing can Make Your Insurance Agency Stand Out
For a long time, Internet marketing was a big question mark: It was so new that nobody knew what would work in advertising online, and there were a lot of experiments, good and bad. Finally, in the...
View Article7 Reasons You Should Include Visual Content in Your Insurance Marketing
Have you considered the “five second rule” when building your online insurance agent marketing strategies? The “five second rule” refers to the amount of time visitors spend on your website to find...
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The Power of Email Marketing
Despite many attempts to proclaim its demise, the truth is, email is far from dead. It’s still with us, it’s just becoming a backbone of our communications – like the postal mail – rather than a...
View ArticlePlanning Ahead for Tornadoes
Tornadoes are one of the most devastating weather events in terms of property damage and potential for injury and loss of life. While tornadoes can occur anywhere, the United States experiences the...
View ArticleThe Importance of Creating a Loss Control Plan
Establishing and committing to the implementation of a formal loss control program can definitely have significant benefits. Basically, loss control is taking proactive measures to prevent or reduce...
View ArticleTake Action to Prepare for Hail Storms
As any property owner can attest, hail is a destructive weather event. The National Oceanic and Atmospheric Administration (NOAA) reports that there were 5,536 major hail storms in 2014. It may seem...
View ArticleGoing Mobile? Cyber-Liability Considerations For Your Website
Doing business online is no longer an option in today’s self-storage marketplace. Now, just when it seems that most self-storage businesses have embraced the Internet and launched their websites, the...
View ArticleImplementing An Action Plan For Hurricane Season
It has been 10 years since the 2005 Atlantic hurricane season shattered every existing record to become the most active season in history. The devastation was widespread and included over 2,000...
View ArticleDon’t Sideline Your Independent Insurance Agent During Contract Negotiations
The self-storage industry is experiencing significant levels of transaction activity and new development. After the hard economic climate just a few years ago, it is encouraging to see this upswing in...
View ArticleRisk Management Considerations For Lien Sales And Auctions
Until a few years ago, the self-storage industry operated without a high level of attention from the general public. That all ended with the arrival of the reality television show Storage Wars and...
View ArticleIdentifying and Nurturing Strategic Alliances
Self-storage business operators manage relationships on an ongoing basis with customers, employees, and suppliers. Businesses may also foster relationships with entities such as a property management...
View ArticlePlan Ahead For Severe Weather This Spring
Spring has arrived! It’s a season of warmer temperatures, allergies, and, as insurance professionals will attest, an increased chance of experiencing severe weather that may result in significant...
View ArticleCreating an Emergency Preparedness Plan for Hurricanes and Catastrophic Events
June 1st marks the official start of the Atlantic hurricane season, which extends through November 30th. However, this year the first storm kicked off the season earlier than usual when Hurricane...
View ArticleEmployment Practices Liability: Important Protection for Self-Storage Businesses
Those who keep up with the news are likely aware of several recent high-profile cases involving claims of sexual harassment, discrimination, and wrongful termination made by employees against their...
View ArticlePlanning for 2017: Insurance Industry Market Conditions
As self-storage business owners undertake budget preparations for the coming year, one of the expense items to be considered carefully is business insurance covering the facility operation. It is being...
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